A varied typographic system is carefully balanced within a vintage mood, while a restrained color palette keeps the overall identity cohesive and clear.

The composition was carefully developed so that both the ensemble and individual portraits, central to the project, could coexist with the design system without being visually overpowered by it.

CalArts Actors Showcase 2026 is a branding project that reinterprets the heritage of the CalArts School of Theater through a contemporary visual identity across multiple media. Inspired by the texture and atmosphere of vintage film, the project uses a cinematic color palette and graphic elements to evoke drama, memory, and performance, translating the school's legacy into a system that feels both classic and current.

The identity extends across posters, banners, social media, a website, a printed photobook, and individual actor resumes, creating a cohesive presence across platforms. By combining archival sensibility with clear editorial structure, the project frames the showcase as both a celebration of the school's history and a public introduction to a new generation of performers.

2026