Brochure
Assets
Vinyl 3
Group 398
(01)
Graphic Design: Jayla Park
Faculty Supervisor: Yasmin Gibson
Copy Writing: Adriana Ridings
Event Planning and Copy Editing: Rachel Fazio
Makers Market Manager: Rodrigo Vasquez Callo
Installation Design, Wall Graphics And Furnishings: Val Costa
Built with caffeine, curiosity, and code.
Web Design By Jayla Park
© 2025 All rights reserved
Brand Guidelines
Project Description
Yesterday +
Today +
Tomorrow
Yesterday + Today + Tomorrow was an annual design exhibition and makers market showcasing work created by students, faculty, and staff of the CalArts School of Art. In collaboration with an exhibition team, I developed the event's visual identity, branded collateral, and created wall graphics and signage for the physical installation. The project emphasized playful experimentation with typography and spatial design to celebrate the creative diversity of the CalArts community.
2025
Brand Identity / Exhibition Design
(01)
Posters
Social
Vinyl 1
Vinyl 2
To visually convey the coexistence of past, present, and future within the exhibition, the design emphasizes the plus sign as a key graphic element.
Creato Display
Folk Art
Three typefaces representing each point in the timeline are mixed and matched, creating logotype variations where Yesterday, Today, and Tomorrow blend and coexist seamlessly.
Thin
Light
Regular
Medium
Bold
Extrabold
Black
Square
Cross
Block
Stitch
Main Typeface
Secondary Typeface
F04D23
R 240 G 77 B 35
R 0 G 0 B 0
000000
R 214 G 211 B 100
D6D3D0
Yesterday Tomorrow Typography Bottom Row Typography